AI, Trust, and the Future of Supporter Experience
As AI adoption accelerates, trust, transparency, and human judgement matter more than ever. Find out what it means for your fundraising.
The Fundraising Leaders' Collection
Access resources, insights and professional development tools tailored for fundraising leaders, supporting effective strategy and team growth.
As a fundraising leader you are supporting your teams and charity in numerous ways and need to understand many different aspects of fundraising, management and leadership.
This collection of resources will help you be a fundraising leader, whether you have just stepped up into a leadership role or have many years of experience.
Leadership in fundraising - innovation and AI:
Breaking Down Barriers to Innovation in Fundraising
Report on overcoming barriers to innovation in fundraising
Managing AI Tools Safely: A Data-First Approach to AI Governance for Charities
Find out how to manage AI tools safely, with insight from Cats Protection
Fundraising across Europe and the development of AI in 2024
The 2024 Pan-European Pulse Report shows how fundraisers are using AI and how fundraising is doing overall.
Navigating AI Tools in Fundraising: New Report Insights
Report on how fundraisers can navigate new AI tools effectively from the CIOF and the University of York
Fundraising is on the cusp of AI transformation
Fundraising is on the cusp of AI transformation - but we must solve what it holding us back
How Leading Fundraisers Navigate Uncertain Times
From a pandemic to international conflicts, changes in government and a cost of living crisis, charities have faced unprecedented challenges whilst beneficiary need has soared to record levels.
Fundraising strategy and growth for leaders:
Fundraising Strategy Builder
The Fundraising Strategy Builder is a step-by-step tool that works with you to build a complete fundraising strategy for your organisation.
How to develop a fundraising strategy: A guide for small charities
Step-by-step guide to developing an effective fundraising strategy
Getting Started with Strategic Fundraising Planning
A guide to strategic planning for fundraising teams
Planning & Goals for Fundraising
How to set robust plans and goals for fundraising success
Legacy Giving Unlocked: Understanding the Trends Shaping the Future
Understand current trends and supporter motivations so you can build a successful legacy programme.
Growing New Fundraising Income Streams
Strategies to grow and scale new fundraising channels
Identifying Fundraising Income Streams for Growth
Identifying new and existing fundraising income streams to support strategic growth
Using Data to make fundraising Decisions
Using data to drive fundraising decisions: guide & case examples
Roundup: Latest data and trends in philanthropy
A round up of Philanthropy research and trends from the Chartered Institute of Fundraising
The rise of the impact economy and what it means for fundraising
The rise of the impact economy and what it means for fundraising
Data and benchmarking for fundraising leaders:
How to be compliant with the new complaints requirements
Learn how charities can comply with the new data protection complaints requirements.
Let's Talk Fundraising: 2026 fundraising benchmarking insights
Let's Talk Fundraising: 2026 fundraising benchmarking insights
Fewer Donors, Greater Polarisation - Understanding the structural shift in UK charitable giving
Research analysts from CharityTracker unpack the trends shaping the giving landscape today, from why the number of donors is in decline, to identifying the highest value donors and understanding their giving habits.
Understanding soft opt-in for fundraising marketing
The Data (Use and Access) Bill makes it easier for charities to contact existing supporters by e-mail and text message. Find out what you need to know.
An intro to fundraising benchmarking
Fundraising benchmarking guide: comparing performance, KPIs and improvement
Benchmarking Fundraising in 2025: What the Latest Survey Reveals
Details from the AAW and CIOF Benchmarking report for fundraising in 2025
Fundraising Benchmarking Report 2024: Key Findings and Headlines
Benchmark your charity’s fundraising performance with insights from the Fundraising Benchmarking Report
Using Data to make fundraising Decisions
Using data to drive fundraising decisions: guide & case examples
Privacy and Data Protection for Fundraisers
Privacy and data protection in fundraising practice
Reporting on Fundraising Impact: Best Practice
Best practice in impact reporting for charities and fundraisers
How Leading Fundraisers Navigate Uncertain Times
From a pandemic to international conflicts, changes in government and a cost of living crisis, charities have faced unprecedented challenges whilst beneficiary need has soared to record levels.
Case studies and learning from others:
How to get started with the Donor Code of Conduct
Encouraging charities to sign pledge to adopt a Donor Code of Conduct - this is a brief how-to-get started guide.
Let's Talk Fundraising: Women in Leadership - with Anna Lord and Monwara Ali
Women in leadership takes centre stage in this third episode of Let's Talk Fundraising, the official podcast from the Chartered Institute of Fundraising - the charity that champions a lifetime of impact, a career in fundraising.
Building Sustainable Foundations for Supporter Experience
Building foundations for supporter experience and sustainability
Breakthrough fundraising: How senior HNW volunteers can transform charity growth
A new approach combining investment thinking, campaign strategy, and high-net-worth volunteer recruitment is helping smaller charities access previously untapped funding streams.
From players to pledgers: The hidden legacy potential in gaming programmes
Three fundraising experts present compelling evidence about supporters who engage with lotteries and raffles and their tendancy for legacy giving.
Earth-friendly fundraising: How Great Ormond Street Hospital charity is creating a revolution
GOSH Charity reveals the hidden carbon footprint of fundraising activities and provides a practical roadmap for other charities to follow.
How Leading Fundraisers Navigate Uncertain Times
From a pandemic to international conflicts, changes in government and a cost of living crisis, charities have faced unprecedented challenges whilst beneficiary need has soared to record levels.
New guide for businesses: Harnessing the social impact of Payroll Giving
We have created a guide to help businesses understand how Payroll Giving can create a positive company culture and invaluable funds for good causes.
Nurturing and recruiting talent:
The Knowledge Hub: free expert training for your whole fundraising team
The Knowledge Hub is an accessible collection of expert-led video content covering some of the most relevant topics in fundraising today.
Organisational membership: a guide for fundraising managers and charity leaders
This guide covers what your membership includes, how to get everyone set up, and how to make the case for its value internally.
Human to the Core: 5 Reasons Fundraising Leadership Is Being Redefined
Jane Trenaman explores how fundraising leadership is being redefined by humanity, trust, and technology, as charities face rising demand, sector pressure, and the need to rebuild culture, resilience, and impact.
How to write a great fundraising job advert
When you need to grow your fundraising team, writing a good job advert will help you attract the talent you're looking for.
How to make your fundraising job adverts inclusive
Experts from CharityJob share how they are making jobs ads more inclusive
How to make recruitment more inclusive and neurodiverse–friendly
Practical guidance on inclusive, neurodiverse-friendly recruitment to help charities and fundraisers attract and support diverse talent.
Embracing Neurodivergence: A Call to Transform Fundraising Culture
Jonathan Levy, former chair of the Fundraising Convention board, delivers a message to challenge fundraisers to rethink how the sector approaches neurodivergence.
Lifelong Learning in Fundraising: Key to your career
Discover how lifelong learning can support your personal and professional development