AI, Trust, and the Future of Supporter Experience

AI is already influencing how UK charities communicate, make decisions, and build relationships with supporters. But as adoption accelerates, trust, transparency, and human judgement matter more than ever.

In this webinar, speakers from Blackbaud share new UK fundraising research and real-world examples to explore how AI can be used responsibly to enhance supporter experience - without losing the human connection that drives giving.

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