Training

Mid-value giving is a bit of a mystery to many fundraisers. In many ways this is not a surprise as mid-value giving is largely a very underdeveloped area of fundraising in the UK. And yet, it is a vital part of the fundraising mix.

Change is happening in many organisations – revisiting how you deliver your services and understanding who your primary and secondary beneficiaries are, may in itself open up new funders to you.

This course looks at how we shape experiences for supporters from the moment they hear about us, to their first engagement and on to a lasting relationship.

This inspiring one day course will enable you to prepare and fulfil a detailed legacy strategy, enable you to develop meaningful Key Performance Indicators (KPIs) and provide you with a cultivation and stewardship programme.

This course will help you to develop the relevant knowledge, skills, techniques and confidence to audit, re-calibrate and design inclusive communications for your fundraising. This course will also cover best practice approaches for inclusive charity communications.

Community fundraising is about getting people involved, and supporting, assisting, advising and guiding those individuals & organisations who want to help you by raising money.

Take your copywriting skills to the next level. Whether you write copy for fundraising letters, brochures, emails, web, or social, this online Copywriting for Fundraising Masterclass will boost your capability, confidence and results.

The estimated total £6.5 billion of annual grants are made by charitable foundations, which includes the £2.9 billion grant-making by the top 300 trusts. This accounts for around 15% of voluntary income in the sector.