Responsible Artificial Intelligence for Fundraising: On-Demand

Digital MediaGovernance and ComplianceDigital IntegrationEthics
31 December 2025
12:00AM to 11:59PM

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Organisational Members All Days Organisational Members £0

This masterclass empowers fundraisers, communications professionals and their leadership teams with the knowledge and skills to use AI with wisdom and integrity.

Standard Content

This on-demand masterclass is exclusively available for anyone who's organisation holds an Organisational Membership with the Chartered Institute of Fundraising.

Charity fundraisers face mounting challenges from societal shifts, the cost of living crisis and growing demands on charitable services. Artificial Intelligence (AI) offers powerful tools to help charities innovate, personalise donor approaches and boost productivity.  Used irresponsibly, however, these tools can damage reputations and harm society.

This masterclass empowers fundraisers, communications professionals and their leadership teams - regardless of prior AI experience - with the knowledge and skills to use AI with wisdom and integrity. Through four comprehensive online modules, participants will gain a solid grounding in AI fundamentals, explore its practical applications in fundraising (like personalised donor communications and trend analysis) and learn to navigate potential risks like data privacy concerns and algorithmic bias.

By the end of this masterclass...

By the end of this masterclass, participants will be ready to get to grips with AI tools and techniques to enhance donor engagement, streamline fundraising operations and drive greater impact for their causes.

Whether you're an AI novice or seeking to expand your existing knowledge, this masterclass will equip you with valuable insights and actionable guidance to embrace AI's transformative potential in fundraising.

Masterclass Structure
Module 1 - Demystifying AI for fundraising
Module 2 - Understanding the risks that using AI in fundraising can bring
Module 3 - Using AI responsibly
Module 4 - Making your plan to use AI in fundraising

About Your Trainer

Sue Turner is dedicated to using her expertise in AI, data governance and ethics to inspire leaders to use AI with wisdom and integrity.

One of the first 14 people globally to be accredited in the Foundations of Independent Audit of AI systems, and with both a Law degree and an MSc in Artificial Intelligence and Data Science, she established AI Governance Limited in 2020 to advise businesses and policymakers on pragmatic AI, data ethics and governance issues and making a positive societal impact.

She is Board Chair and Non-Executive Director for purpose-driven businesses in the logistics and financial services sectors and was CEO of one of the UK's oldest and largest community foundations.

Her career spans entrepreneurial private businesses and not-for-profit organisations where she has led significant organisational growth, raised £27 million for charity and collaborated to shift power to help people improve their prospects.  She was awarded the OBE in 2021 for Services to Social Justice.

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