The Guides & Reports Collection is your one-stop shop for all the fundraising insights that you need to supercharge your efforts.

 

Bringing together our guides and reports from all areas of the CIOF's work, you will find information to help you with the latest trends, insight and more.

Fundraising reports:
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What the UK Giving Report and Local Giving Report 2026 means for your fundraising strategy

Find out what you need to do to adapt to the changing giving habits of the UK public.
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What companies really want from charity partners: new research findings

Grahame Darnell of Darnell Consulting shares evidence-based insights from 100 hours of market research into what businesses are looking for right now — and what it means for your corporate fundraising strategy.
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Benchmarking Fundraising in 2025: What the Latest Survey Reveals

Details from the AAW and CIOF Benchmarking report for fundraising in 2025
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Fundraising Benchmarking Report 2024: Key Findings and Headlines

Benchmark your charity’s fundraising performance with insights from the Fundraising Benchmarking Report
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Managing AI Tools Safely: A Data-First Approach to AI Governance for Charities

Find out how to manage AI tools safely, with insight from Cats Protection
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Fundraising across Europe and the development of AI in 2024

The 2024 Pan-European Pulse Report shows how fundraisers are using AI and how fundraising is doing overall.
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Navigating AI Tools in Fundraising: New Report Insights

Report on how fundraisers can navigate new AI tools effectively from the CIOF and the University of York
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A photo of Ceri Edwards from the Chartered Institute of Fundraising

Fundraising is on the cusp of AI transformation

Fundraising is on the cusp of AI transformation - but we must solve what it holding us back
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Breaking Down Barriers to Innovation in Fundraising

Report on overcoming barriers to innovation in fundraising
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Guides to support your knowledge and insight: 
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A guide to: Crowdfunding for Professional Fundraisers

Discover how crowdfunding can support your fundraising goals and how to get started.
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A Guide to the Essentials of Fundraising

A Guide to the Essentials of Fundraising
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A Guide to: Telephone Fundraising

An in-depth guide to using the telephone for fundraising and supporter care.
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A Guide to: Corporate Fundraising

How to secure a corporate partner and make the most of your partnership
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A group of three women are sitting on a sofa and looking at documents, and holding laptops in a professional setting.

A Guide to: Grants and Trusts Fundraising

Everything you need to know about Grants and Trusts Fundraising
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How to pick a CRM: a guide for small charities

A guide for small charities to help you pick the CRM that is right for your organisation.
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Legal and Compliant Fundraising: A Guide for small charities

How to ensure your fundraising activity is legal and compliant
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A guide to: Lotteries and Raffles for Charities

Learn how to run charity lotteries and raffles safely and legally, including types, rules, and key fundraising considerations.
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New guide for businesses: Harnessing the social impact of Payroll Giving

We have created a guide to help businesses understand how Payroll Giving can create a positive company culture and invaluable funds for good causes.
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How to develop a fundraising strategy: A guide for small charities

Step-by-step guide to developing an effective fundraising strategy
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What Is Payroll Giving? A Complete Guide for Charities, Employees and Employers

Learn how payroll giving works, its benefits, and how charities and employers can set up and grow a scheme.
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Gift Aid: Maximise Donations for Your Charity

Guidance on Gift Aid rules, claiming processes and maximising tax-effective giving.
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Creating a Donations Acceptance and Refusal Policy

Guidance on creating donation acceptance and refusal policies
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Investing in Fundraising: A Practical Guide for Charities

How fundraisers can build the case for investment, strengthen fundraising strategy and engage senior leaders effectively.
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Inspiring MPs to Champion Charitable Giving

A guide for MPs on how to support charitable giving in their constituencies.
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Group of volunteers with working in community charity donation centre.

A Guide to: Working with volunteer fundraisers

This guide will tell you all about how to work with volunteer fundraisers, support them and make the most of their support.
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