Creative Legacy Fundraising Strategies
Creative approaches to legacy fundraising for UK charities
The Creativity in Fundraising Collection
Find creative fundraising ideas, campaigns and case studies designed to help fundraisers innovate, engage supporters and maximise impact.
Fundraising is more than just asking for support—it’s about telling compelling stories, creating memorable experiences, and inspiring generosity. This collection is designed to help you unlock creativity, whether through innovative campaigns, engaging donor experiences, or working with creative professionals like designers and filmmakers.
Creativity in Fundraising:
How Dogs Trust Embraced Creativity to Create the Difference
Discover Dogs Trust's creative fundraising campaign
Design Advice for Fundraisers
Design advice for impactful fundraising and communication materials, from a design professional
Working with a Designer: Tips for Fundraisers
How to collaborate with designers for charity fundraising marketing materials
Tips to Getting Funding for Your Charity Fundraising Film
Top tips for securing funding for your charity fundriaisng films
User-Generated Content for Fundraising Campaigns
Using supporter-generated content in your fundraising
Writing a Film Brief for Fundraising Campaigns
How to write a strong creative brief for fundraising films
Top Tips Making Films That Support Fundraising
Top tips for charities to create high‑impact film content and storytelling
Working with a Photographer for Fundraising Campaigns
Tips for working with photographers on charity campaigns
Fundraising and the Environment: A toolkit for fundraisers
A toolkit for fundraisers all about how fundraising can impact the environment and what you can do about it