Storytelling is a powerful way of communicating because human beings are wired to learn and remember through story. Story is also a powerful fundraising tool because a story told well connects with the listener, evokes emotion and can inspire them to take action.
This indispensable one day course will provide you with the logistical know-how to ensure that your next events run as smoothly as possible, giving you a thorough understanding of what is needed to design and deliver your best fundraising event to date.
Are you new to major gift fundraising or is your organisation now stepping out more boldly into this type of fundraising?
Change is happening in many organisations – revisiting how you deliver your services and understanding who your primary and secondary beneficiaries are, may in itself open up new funders to you.
Take your copywriting skills to the next level. Whether you write copy for fundraising letters, brochures, emails, web, or social, this online Copywriting for Fundraising Masterclass will boost your capability, confidence and results.
This engaging course is designed to help you to evaluate the key component parts of the case for support and assist you to develop this into a powerful fundraising message enabling donors to feel compelled to give.
07 August 2025 - 07 August 2026
Online
How do you ask for a major gift professionally, confidently and with gravitas? As donors begin to support fewer charities, with larger donations, it is now more important than ever for charities to know when and how to make the right ask to the right donor.
This course looks at how we shape experiences for supporters from the moment they hear about us, to their first engagement and on to a lasting relationship.
This inspiring one day course will enable you to prepare and fulfil a detailed legacy strategy, enable you to develop meaningful Key Performance Indicators (KPIs) and provide you with a cultivation and stewardship programme.
Demonstrating impact is crucial for fundraising – and data is the evidence that you can use. Visual presentations of data are proven to be more persuasive, engaging and effective than narrative text or tables of numbers.
As a line manager you will be considering how you can best manage and lead your team members during this time, as well as deliver what is needed for your organisation.
This course will help you develop a programme that you can manage effectively with the resources you have available, and will help you achieve more sign-ups, satisfied supporters, and the maximum amount of income.
02 - 03 September 2025
Online
This two day course gives participants the understanding, knowledge and tools to create an effective strategy for corporate fundraising (CFR) and to develop and manage complex corporate partnerships.
In this one day course, we will explore the digital landscape and its relevance to fundraising.
Community fundraising is about getting people involved, and supporting, assisting, advising and guiding those individuals & organisations who want to help you by raising money.
In this one-day course, we will guide you through some of the key considerations of utilising AI in your organisation, provide an overview of some of the popular AI tools and describe how you might use them to support your fundraising efforts.
Effective fundraisers need to be able to influence and negotiate effectively, whether it be with external decision makers and supporters or internal colleagues.
16 - 17 September 2025
Online
You will develop the relevant knowledge, skills, techniques and confidence to enable you to successfully research, negotiate and manage corporate partnerships.
This course is designed for fundraisers who are new or relatively new to legacy fundraising. Legacy fundraising is likely to be only one part of your responsibilities.
This course is for people with limited trust fundraising experience.