2025

Demonstrating impact is crucial for fundraising – and data is the evidence that you can use. Visual presentations of data are proven to be more persuasive, engaging and effective than narrative text or tables of numbers.

You will develop the relevant knowledge, skills, techniques and confidence to enable you to improve your organisation and your team’s diversity, equity and inclusion.

This course is for people with limited trust fundraising experience.

This course looks at how we shape experiences for supporters from the moment they hear about us, to their first engagement and on to a lasting relationship.

The estimated total £6.5 billion of annual grants are made by charitable foundations, which includes the £2.9 billion grant-making by the top 300 trusts. This accounts for around 15% of voluntary income in the sector.

Mid-value giving is a bit of a mystery to many fundraisers. In many ways this is not a surprise as mid-value giving is largely a very underdeveloped area of fundraising in the UK. And yet, it is a vital part of the fundraising mix.

Change is happening in many organisations – revisiting how you deliver your services and understanding who your primary and secondary beneficiaries are, may in itself open up new funders to you.

This course looks at how we shape experiences for supporters from the moment they hear about us, to their first engagement and on to a lasting relationship.