Who needs charities? How changing giving habits are challenging the way we fundraise

New research from Rogare and Kingston University explores how influencers, digital platforms and philanthropy advisers are taking on roles once held by charities.

Here’s what it means for your relationships with supporters, and what you can start doing now.

“People today have more ways to give, raise money, and help others, and sometimes with little or no involvement from a charity.”

That was how Ceri Edwards from the Chartered Institute of Fundraising opened our recent webinar, Who Needs Charities? The Changing Ways People Give. The title was provocative on purpose, but the question behind it is one every fundraiser should take seriously.

Ceri was joined by Ian MacQuillin from Rogare, the fundraising think tank, and Dr Rita Kottasz from Kingston University. Together, Rogare and Kingston University have spent four years researching what they call disintermediation: the ways charities are being cut out of giving, asking and helping. Their findings are published in a free white paper, Death by a Thousand Cuts.

 

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