How small, low-budget shifts to legacy marketing delivered big impact for St Elizabeth Hospice’s legacy income

A decade ago, St Elizabeth Hospice in Ipswich, like many charities had inconsistencies in it’s legacy fundraising programme and it wasn’t a priority at the time.

At Fundraising Convention 2026, legacy consultant Christine Reidy, alongside Pauline Donkin, and Ellie Main from the hospice, reflected on what a decade of deliberate, low-budget investment in legacy giving has achieved, and what comes next.

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