How small, low-budget shifts to legacy marketing delivered big impact for St Elizabeth Hospice’s legacy income

A decade ago, St Elizabeth Hospice in Ipswich, like many charities had inconsistencies in it’s legacy fundraising programme and it wasn’t a priority at the time.

At Fundraising Convention 2026, legacy consultant Christine Reidy, alongside Pauline Donkin, and Ellie Main from the hospice, reflected on what a decade of deliberate, low-budget investment in legacy giving has achieved, and what comes next.

This is a member-only resource, so click here to log in for access

You might be interested in...

Fundraising When Lives Are Touched by Tragedy: Lessons from Mind, CHAS and St Peter's Hospice

Some of the most meaningful fundraising relationships can begin at the hardest moments in a supporter's life.
Visit
A graphic on a blue background with white text that says: Giving Tuesday

Giving Tuesday: Raise £10k more with Crowdfunder

Visit
A Group of People Wearing Giving Tuesdat T-Shirts. One in the Middle is Holding a Sign Up That Says 'I'm Supporting Giving Tuesday'. The Giving Tuesday Logo is in the Background on the Wall.

Giving Tuesday: From £1k to £1m with Crowdfunder

Visit
Image of a room full of delegates listening to a speaker and looking at a slide with the Remember a Charity logo on it

Let's Talk Fundraising: Legacy giving and loyalty

Legacy giving starts with strong supporter relationships. Explore how loyalty, trust and meaningful stewardship can help charities build lasting connections and inspire more gifts in wills.