How mid-value giving is transforming philanthropy at Mary's Meals UK

Mid-value donors are often overlooked in major donor conversations, caught between mass fundraising and high-value philanthropy.

At this year's Fundraising Convention, Nina Coy, Philanthropy and Partnerships Manager at Mary's Meals UK, shared how building a dedicated mid-value programme from scratch has reshaped the organisation's approach to donor relationships, and the impact it’s had on income.

Keep reading for a summary of the session, or scroll down for the full session recorded at Fundraising Convention 2026.