A Guide to the Essentials of Fundraising
A Guide to the Essentials of Fundraising
The Small Charities' Collection
This page offers essential resources for small charities, covering fundraising strategy, governance and capacity building to support sustainable growth.
We understand that small charities often have much smaller teams, budgets, capacity and supporter bases, as well as the importance of the role that small charities play in our civil society, and we want to help small charities, sole fundraisers and small fundraising teams.
We have a collection of resources, guides and templates that are free to access, these have been created by our teams and our expert partners. With small charities and small fundraising teams in mind, these resources cover a range of topics such as career development, legal and safe fundraising, how to work with creatives, how to grow your voluntary income and much more.
This collection of resources will help you excel in your fundraising and in your personal development. Take a look and see what there is to support your work and your development.
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Free fundraising resources for small charities:
Career Progression in Small Charities
Developing your career as a professional fundraiser
How to Manage Your Fundraising Workload
Tips on managing workload in charity fundraising teams
How to develop a fundraising strategy: A guide for small charities
Step-by-step guide to developing an effective fundraising strategy
How to write a great fundraising job advert
When you need to grow your fundraising team, writing a good job advert will help you attract the talent you're looking for.
Working with a Photographer for Fundraising Campaigns
Tips for working with photographers on charity campaigns
Working with a Designer: Tips for Fundraisers
How to collaborate with designers for charity fundraising marketing materials
Writing a Film Brief for Fundraising Campaigns
How to write a strong creative brief for fundraising films
Legal and Compliant Fundraising: A Guide for small charities
How to ensure your fundraising activity is legal and compliant
How to pick a CRM: a guide for small charities
A guide for small charities to help you pick the CRM that is right for your organisation.
Insights for small charities about Charity of the Year partnerships
Here are some insights on COTY trends, which can help small charities to secure a partnership.
How to secure a Charity of the Year partnership
This guide is a comprehensive look at how you can get from a blank page to securing a partnership, ideal for fundraisers in small charities.
A Guide to: Corporate Fundraising
How to secure a corporate partner and make the most of your partnership
Door-to-door fundraising
Learn best practices for door-to-door fundraising, including legal requirements, recruitment, training, and conduct of fundraisers,
A Guide to: Grants and Trusts Fundraising
Everything you need to know about Grants and Trusts Fundraising
A guide to: Lotteries and Raffles for Charities
Learn how to run charity lotteries and raffles safely and legally, including types, rules, and key fundraising considerations.
Direct Mail Fundraising: Connecting with Donors Through Personalised Communication
Discover how direct mail fundraising builds donor relationships through personalised, data-driven communications.
Major Donor Fundraising: Strategies to Secure Transformational Gifts
Learn how to engage and manage major donors, from prospect research to gift acceptance, tax considerations, and donor recognition.
Outdoor UK Challenge Events: Planning and Delivery
Discover how to plan and manage outdoor UK challenge events that raise funds and inspire supporters.
Maximising Income Through Challenge Events
Learn how to plan and manage charity challenge events safely and effectively, with guidance on promotion, legal responsibilities, tax, and VAT considerations.
How to Run a Successful Fundraising Auction: Advice and Tips
Discover how charities can plan and run fundraising auctions legally and effectively. Includes compliance tips, event planning advice and Gift Aid guidance.
Key Considerations for Event Fundraising
Key considerations for planning and delivering successful fundraising events.
What Is Payroll Giving? A Complete Guide for Charities, Employees and Employers
Learn how payroll giving works, its benefits, and how charities and employers can set up and grow a scheme.