The Fundraising Guides and Reports Collection

The Guides & Reports Collection is your one-stop shop for all the fundraising insights that you need to supercharge your efforts.

Bringing together our guides and reports from all areas of the CIOF's work, you will find information to help you with the latest trends, insight and more.

Fundraising reports:

Photo of a document and report with graphs and information for benchmarking.

Fundraising Benchmarking Report 2024: Key Findings and Headlines

Benchmark your charity’s fundraising performance with insights from the Fundraising Benchmarking Report

Group of athletic people running marathon in nature.

Benchmarking Fundraising in 2025: What the Latest Survey Reveals

Details from the AAW and CIOF Benchmarking report for fundraising in 2025

A person is silhoutted against a screen with data running up and down in vertical lines

Managing AI Tools Safely: A Data-First Approach to AI Governance for Charities

Find out how to manage AI tools safely, with insight from Cats Protection

A woman in a blue denim shirt and dark curly hair sits at a table in a cafe, using a laptop and writing on a notepad

Fundraising across Europe and the development of AI in 2024

The 2024 Pan-European Pulse Report shows how fundraisers are using AI and how fundraising is doing overall.

Overhead view of diverse business professionals networking and shaking hands in groups in a modern office lobby with floor-to-ceiling windows

Navigating AI Tools in Fundraising: New Report Insights

Report on how fundraisers can navigate new AI tools effectively from the CIOF and the University of York

A photo of Ceri Edwards from the Chartered Institute of Fundraising

Fundraising is on the cusp of AI transformation

Fundraising is on the cusp of AI transformation - but we must solve what it holding us back

Photo of Person Holding a Card Reader, and Another Hand Tapping Their Card to Donate.

Breaking Down Barriers to Innovation in Fundraising

Report on overcoming barriers to innovation in fundraising

Group of happy volunteers embracing in park

A guide to: Crowdfunding for Professional Fundraisers

Discover how crowdfunding can support your fundraising goals and how to get started.

A Guide to the Essentials of Fundraising

Photo of a woman sat down in front of a laptop wearing a headset and having a telephone conversation.

A Guide to: Telephone Fundraising

An in-depth guide to using the telephone for fundraising and supporter care.

Three women working around a laptop in an office, with a dark background

A Guide to: Corporate Fundraising

How to secure a corporate partner and make the most of your partnership

A group of three women are sitting on a sofa and looking at documents, and holding laptops in a professional setting.

A Guide to: Grants and Trusts Fundraising

Everything you need to know about Grants and Trusts Fundraising

Photo of a woman waving in video call while working on laptop from home.

How to pick a CRM: a guide for small charities

A guide for small charities to help you pick the CRM that is right for your organisation.

Confident woman in a light blue shirt standing with arms crossed beside a whiteboard with colorful project notes.

Legal and Compliant Fundraising: A Guide for small charities

How to ensure your fundraising activity is legal and compliant

Colourful lottery balls with numbers on them

A guide to: Lotteries and Raffles for Charities

Learn how to run charity lotteries and raffles safely and legally, including types, rules, and key fundraising considerations.

New guide for businesses: Harnessing the social impact of Payroll Giving

We have created a guide to help businesses understand how Payroll Giving can create a positive company culture and invaluable funds for good causes.

How to develop a fundraising strategy: A guide for small charities

Step-by-step guide to developing an effective fundraising strategy

Close up view of office worker receiving salary from boss.

What Is Payroll Giving? A Complete Guide for Charities, Employees and Employers

Learn how payroll giving works, its benefits, and how charities and employers can set up and grow a scheme.

Photo of a £1 Coin Sitting on a Computer Keyboard.

Gift Aid: Maximise Donations for Your Charity

Guidance on Gift Aid rules, claiming processes and maximising tax-effective giving.

Creative modern young business colleagues searching for some new ideas while sitting in a coffee shop. Looking at laptop and chatting

Creating a Donations Acceptance and Refusal Policy

Guidance on creating donation acceptance and refusal policies

Photo of 5 professionals sitting around a table having a meeting

Investing in Fundraising: A Practical Guide for Charities

How fundraisers can build the case for investment, strengthen fundraising strategy and engage senior leaders effectively.

Business people sharing ideas at teamwork meeting.

Inspiring MPs to Champion Charitable Giving

A guide for MPs on how to support charitable giving in their constituencies.

Group of volunteers with working in community charity donation centre.

A Guide to: Working with volunteer fundraisers

This guide will tell you all about how to work with volunteer fundraisers, support them and make the most of their support.