Sector standards show that attracting new supporters to your work can be 10 times more expensive than keeping them, so not only does stewardship keep income higher it keeps the need for recruitment expenditure lower. The impact on your fundraising can be remarkable and yet with time and short term financial constraints we often de-prioritise standout experiences for our supporters. We worry about the cost, whether it is appropriate, find it hard to keep up with the many relationships we might manage and struggle to find the time to really think outside the box.
This course will take you through the financial argument for investing in stewardship, show you how it can be measured and help you to take a fresh look at the systems that may be helping or hindering you. It will also explore the importance of culture, how to influence behaviour and at the innovations happening across sectors.
Because advocacy and leadership is so crucial to shifting behaviours in an organisation, this course will also help you to explore your strengths and vulnerabilities to know how they play out in your leadership style and the impact they have on the stakeholders you need to engage. You will explore carefully selected leadership concepts from academics and practitioners alongside mindfulness exercises, practical action exercises and reflective journalling. This course is as much about you as it is about stewardship and the supporter because you are the catalyst for change. You will also have the opportunity to keep in touch with a great group of fundraisers across the sector who share your goals.