Responsible Artificial Intelligence for Fundraising: On-Demand

Digital MediaGovernance and ComplianceDigital IntegrationEthics
01 January - 31 December 2024
12:00AM to 12:00AM

Individual Prices


Package Type Available To Price
Organisational Members All Days Organisational Members £0

This online on-demand course is exclusively available for anyone who's organisation holds an Organisational Membership with the Chartered Institute of Fundraising.

Standard Content

Charity fundraisers face mounting challenges from societal shifts, the cost of living crisis and growing demands on charitable services. Artificial Intelligence (AI) offers powerful tools to help charities innovate, personalise donor approaches and boost productivity.  Used irresponsibly, however, these tools can damage reputations and harm society.

This course, "Responsible Artificial Intelligence for Fundraising," empowers fundraisers, communications professionals and their leadership teams - regardless of prior AI experience - with the knowledge and skills to use AI with wisdom and integrity. Through four comprehensive online modules, participants will gain a solid grounding in AI fundamentals, explore its practical applications in fundraising (like personalised donor communications and trend analysis) and learn to navigate potential risks like data privacy concerns and algorithmic bias.

By the end of this course...

By the end of this course, participants will be ready to get to grips with AI tools and techniques to enhance donor engagement, streamline fundraising operations and drive greater impact for their causes.

Whether you're an AI novice or seeking to expand your existing knowledge, this course will equip you with valuable insights and actionable guidance to embrace AI's transformative potential in fundraising.

Course Structure

This course will involve 4 x 15 minute videos, as well as the following interactive elements:

  • Module 1
    • True / False quiz to check and reinforce understanding of AI concept
    • Sheet of AI-powered tools to try for yourself
  • Module 2
    • The trolley problem - live online AI ethics illustration
  • Module 3
    • Reflection on how the Responsible AI framework fits their organisation
  • Module 4
    • Reflection on where their organisation is on the AI Maturity Pathway
    • Completion of participant's own development or action plan
Module 1 - Demystifying AI for fundraising

Participants will be able to:

  • define what AI is and recognise different types of AI such as machine learning, natural language processing and generative AI, in the context of fundraising
  • name some of the different AI algorithms and how they can be used
  • recognise common myths about AI and why they are false
  • consider potential applications of AI in charity fundraising and communications such as:
    • identifying trends to inform decision-making
    • personalising donor communications
    • stimulating ideas for engagement
Module 2 - Understanding the risks that using AI in fundraising can bring

Participants will be able to:

  • identify key impacts of AI on fundraising and communications roles in the charity sector

  • describe key ethical risks associated with using AI in fundraising, including data privacy concerns and algorithmic bias

  • recognise real-world examples of organisations that have encountered challenges or made mistakes when implementing AI in their fundraising practices
Module 3 - Using AI responsibly

Participants will be able to:

  • define Responsible AI and its core components in the context of fundraising
  • explain how each component of Responsible AI applies to fundraising practices, using concrete examples
  • analyse the potential impact of emerging AI regulations and standards on their organisation's fundraising activities
  • apply a Responsible AI framework to assess current or planned AI implementations within their fundraising efforts
Module 4 - Making your plan to use AI in fundraising

This final module brings the learning together so participants can:

  • assess their organisation's current level of AI adoption and maturity
  • articulate a vision for the desired level of AI maturity within their organisation, considering both aspirations and realistic constraints
  • evaluate the existing organisational culture and identify potential barriers or enablers for successful AI implementation
  • develop a plan for cultural change, if needed, to foster an environment that supports experimentation, learning and ethical AI use in fundraising

About Your Trainer

Sue Turner is dedicated to using her expertise in AI, data governance and ethics to inspire leaders to use AI with wisdom and integrity.

One of the first 14 people globally to be accredited in the Foundations of Independent Audit of AI systems, and with both a Law degree and an MSc in Artificial Intelligence and Data Science, she established AI Governance Limited in 2020 to advise businesses and policymakers on pragmatic AI, data ethics and governance issues and making a positive societal impact.

She is Board Chair and Non-Executive Director for purpose-driven businesses in the logistics and financial services sectors and was CEO of one of the UK's oldest and largest community foundations.

Her career spans entrepreneurial private businesses and not-for-profit organisations where she has led significant organisational growth, raised £27 million for charity and collaborated to shift power to help people improve their prospects.  She was awarded the OBE in 2021 for Services to Social Justice.

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