Future of Fundraising Conference 2022

Digital MediaDigital IntegrationInnovation
17 November 2022
09:00AM to 05:00PM

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Woman using Laptop Computer with VR Headset #FutureFundraising
 

Who gives and how is changing. The acceleration of digital technologies and the decline of cash, coupled with the COVID-19 pandemic and cost of living crisis, has shaken up the giving landscape.

Now, more than ever, Individual Giving fundraisers need to innovate to engage new audiences and encourage them to give. This conference will look at how charities can do just that. Over the day you will hear from charities of all sizes on how to grow individual giving programmes, develop new products, maximise channel performance and improve your digital fundraising.  

Why book a ticket? 

Live programme

09:15-10.00 Registration and Networking
10:00-10.15 Opening remarks

Rob Cope, Executive Director Membership & Charitable Giving, Chartered Institute of Fundraising

 
10:15-11:15 Keynote panel: Growing your individual giving programme in 2023
  • How has the cost-of-living crisis impacted giving so far?  

  • What economic challenges do we predict for 2023 and how will they shape giving trends? 

  • What should fundraisers factor into a 3-month, 6 month and 12-month plan? 

Becki Young, Head of Individual Giving, Care International 

Prof. Catherina Pharoah, Co-Director, Centre for Charitable Giving and Philanthropy 

Dawa Dem, Lead Advisory Manager, CAF 

Ciara Golding, Head of Individual Giving, Friends of the Earth

Moderator: Rob Cope, Executive Director Membership & Charitable Giving, Chartered Institute of Fundraising

11:15-11:45 Break and Networking
11:45-12:45 Developing New Fundraising Products

11:45 Case Study: Using a test and learn approach to refine and grow our fundraising products 

  • Overview of WWF products- what was working and what wasn’t  

  • Developing and implementing processes to improve product evaluation 

  • The next steps- projects we are hoping to grow in 2023? 

Daniel Field, Head of Innovation, WWF 

 

12:05 Case Study: Implementing test and learn on a budget to develop meaningful campaigns, lotteries and our regular giving offering  

  • Using insight to understand our supporters and their motivations  

  • Developing our #WeAreOne campaign to bring supporters together and launch our World Diabetes Day campaign  

  • Lessons learnt from the past 2 years developing our lottery programme  

  • Next steps - expanding to digital channels at our own pace in a way that works for our donors  

Saira Rahim, Individual Giving Manager, and Hayley Perez, Head of Individual Giving JDRF 

Moderator: Nigel Atkinson, Commercial Director, Jumbo Interactive

12:25 Q&A panel- Ask the speakers your questions on how to develop new fundraising products 

 
12:45-13:50 Lunch

13:00-13:30 Lunchtime workshop from Gold Sponsor- Homemade Digital 

13:50-14:50 Reaching New Audiences

How to connect with new audiences in the short and long term 

A series of short 10-minute sessions will give tips on how to identify and reach new audiences through different fundraising channels, followed by Q&A and opportunities to share ideas with your peers.  

  1. Harnessing the power of Mail Amanda Griffiths, Head of Communications Planning and Insight, Marketreach (Royal Mail) 

  2. Optimizing paid social Deniz Hassan, Digital Director, Astarita and Aldwich Consulting 

  3. Attracting GenZ and Millennial Supporters, Alex Coleridge, GiveStar 

  4. Fundraising on TikTok 

Moderator: Helen Halahan, Head of Marketing, Woods Valldata

Followed by a Q&A

14:50-15:10 Break and Networking
15:10-16:40 Digital Fundraising

Session Moderator: Martin Gill, Owner, Homemade Digital 

15:10-15:40 Case Study: The role of AI in understanding donors and growing income 

  • Introduction to machine learning and prosperity modelling in fundraising 

  • Examples of how this has worked and why 

  • Where could AI take the sector in 1, 5 and 10 years?  

Chris Paver, COO, Dataro 

15:40-16:40 Ask the experts panel 

Fundraisers from different charities at different stages of their career will tell you how they would tackle some of the most common challenges when growing digital fundraising, including:  

  • Winning buy-in from senior leadership 

  • Learning new digital skills quickly 

  • When and how to try new channels 

  • Adapting to changing algorithms 

Jeff Boachie, Digital Fundraising Consultant, Torchbox 

Georgina Rawes, Digital Fundraising Manager, St Mungo’s  

Sara Chan, Senior Digital Fundraising Officer, Global Digital, International Rescue Committee 

Lauren Griffiths, Digital Fundraising Manager, Solar Aid 

Tony Banks, Fundraising Consultant, THINK Consulting Solutions 

Amy Butcher, Individual Giving & Digital Fundraising Officer, DEBRA

16:40-16:55 Closing Remarks
 

Arts, cultural and heritage bursaries

As part of the commitment to supporting arts, culture and heritage fundraisers, RAISE are offering bursaries to attend our conferences for professionals working in the sector. 

Apply now

Small Charity Rate

We want to ensure that our events are open to everyone and understand that smaller charities will have less budget allocated training of staff, which is an essential part of growth to the staff and a charity's impact. If your income is below £1,000,000 you will be eligible for our small charity rate, you just need to apply using the online form below.

 

COVID safety measures

As we move out of restrictions, we are aware that there is still a great necessity to keep in line with up-to-date guidelines from the government regarding COVID measures to ensure that we’re supporting delegates, speakers, volunteers and staff in the best possible way. The information below is liable to change based on advice from the government but it matches with current guidelines and with the policy of the Coin Street venue:

We have the following safety measures in place: 

Whilst onsite, we ask you to help keep everyone safe by following these measures:

Headline sponsor for the conference is Homemade Digital

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