A well-crafted appeal letter has the power to engage and persuade more effectively than any other type of marketing. It’s a truly unique form of communication. In fact, the skills and techniques that you learn writing really powerful appeal letters can be applied to achieve impressive effect in virtually every other piece of fundraising copy you write.
Why? Because the appeal letter is long-form, structured copy, so it gives you the time and space to pack in a huge set of copywriting techniques. These combine to engage your audience’s attention, stimulate their interest, generate compassion and drive them to act.
Expertly written appeal letters reach people’s hearts as well as their heads. The others only ever reach waste bin. Now you can become an expert appeal letter writer.
This fascinating one-day course focuses on the behavioural psychology, best-practice methodology and advanced techniques that will improve both your appeal letters, and everything else you write. You’ll be guided through every stage of planning, writing and refining your copy so that your appeal letters achieve the greatest possible impact, attention and results.
What you will learn in just one day on this highly focused, fast-paced course will change your approach to writing appeal letters, and fundraising copy, for good.
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test