Steve is a data analysis specialist who solves complex data problems that provide the quality information necessary to move organisations forward. His ability to draw remarkable and revealing insights from fresh analysis has influenced business decisions at board level in organisations such as British Airways, Eurostar and leading UK charities.
At British Airways Steve became the in-house marketing database analysis specialist on the Executive frequent flyer Club, leading the analysis for a new loyalty proposition. Since 2002, Steve’s career path has centred on database marketing for charities; firstly as Head of Strategic Analysis at Occam DM Ltd and then as a co-founder of Wood for Trees from 2007 to 2016.
In September 2016, Steve left the agency world to work directly for a charity, joining Marie Curie as Fundraising Data Strategy and Insights Manager. In December 2021, Steve joined Alzheimer’s Society to lead the Supporter Insight Team. His team’s goal is to deliver robust and insights to enable fundraising staff to make better data driven decisions.