Crowdfunding for Fundraisers: From Planning to Successful Execution (11-Nov-25)

Strategy
11 November 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £207
Non-Individual Member Fee All Days Non Members £272

By the end of this course, participants will have a comprehensive overview of how to create, manage, and optimise crowdfunding campaigns.

Standard Content

Armed with practical tools and insights from successful campaigns, fundraisers will be well-equipped to leverage the power of crowdfunding to support their causes.

This course is designed to equip individuals and organisations with the knowledge and skills needed to launch and manage successful crowdfunding campaigns. Participants will learn the fundamentals of crowdfunding, strategies to maximise fundraising efforts, and key elements that contribute to a successful campaign.

Additionally, the course will analyse two case studies of highly successful crowdfunding campaigns to illustrate best practices and effective techniques.

Who should attend

This course is both for charities and their volunteers to optimise their fundraising efforts.

What's covered in this course
  • An introduction to the basics of crowdfunding.
  • Planning your crowdfunding campaign.
  • Launching and marketing a crowdfunding campaign.
  • Engaging supporters and sustaining momentum.
  • Post-campaign activities.
By the end of this course learners will be able to
  • Explain what crowdfunding is and how it differs from other types of fundraising.
  • Design a successful crowdfunding strategy.
  • Create exciting and engaging marketing for a crowdfunding campaign.
  • Apply techniques learnt on the course to maintain campaign momentum and ensure positive supporter engagement.
  • Evaluate the success of your campaign.

About your trainer

Dr Ikhlaq Hussain

Ikhlaq is philanthropy and marketing specialist who has raised millions of pounds for good causes. He has worked in fundraising for almost 13 years, in a variety of roles for charities from an international children organisation to a local mental health charity. He was included in the list of the 25 most outstanding fundraisers by Fundraising Magazine in 2018 and was awarded a fellowship by the Chartered Institute of Fundraising in 2019 to recognise his services to the fundraising community. 

Dr Ikhlaq is also an academic with a PhD from the University of Hull and he teaches at Bayes Business School as well as at the University of Chichester. He was previously a trustee of Mind in Harrow and a Mosaic Enterprise Mentor at The Prince’s Trust. He regularly writes and speaks for various sector led media outlets.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.

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