The Art of Stewardship & Cultivating Loyal Donors (21-Nov-24)

Supporter Stewardship
21 November 2024
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £199
Non-Individual Member Fee All Days Non Individual Members £257

This course looks at how we shape experiences for supporters from the moment they hear about us, to their first engagement and on to a lasting relationship.

Standard Content

It will explore the psychology of giving and how you can build trust with supporters by making sure you create experiences that they find appropriate, meaningful and memorable.

Who should attend?

Fundraisers and support staff from any fundraising specialism with responsibility for keeping supporters engaged and giving. This course is suitable for all levels of professionals and volunteers working in individual giving, trust and foundation, legacy, major donor, corporate, mid level giving, community and events fundraisers and online fundraising teams. If you fundraise or support fundraising, you should steward!

Benefits for you and your organisation

Sector standards show that attracting new supporters to your work can be 10 times more expensive than keeping them, so not only does stewardship keep income higher it keeps the need for recruitment expenditure lower. The impact on your fundraising can be remarkable and yet with time and short term financial constraints we often de-prioritise standout experiences for our supporters. We worry about the cost, whether it is appropriate, find it hard to keep up with the many relationships we might manage and struggle to find the time to really think outside the box.

It will redefine stewardship way beyond the thank you letter and give you design thinking tools used by the leading commercial innovators to create ideas and experiences that will not only wow your supporters but get them talking about you to others. And because we understand how important it is for stewardship to be cost effective the goal is to keep all ideas within realistic budgets or on a shoestring!

Trust is fast becoming a key driver for people and organisations choosing to support our work. This course is a must have for anyone wanting stand out from the crowd and find special and distinct ways to make our supporters feel special.

By the end of the course you will be able to:
  • Understand the creative techniques behind developing stewardship for your supporters
  • Understand the psychology behind why different supporters want different experiences and how to spot them and cater for them
  • Take away fun and energising tools to design ideas back in your organisations
  • Keep in touch with a great group of fundraisers across the sector who share your goals

THE LIVE VIRTUAL TRAINING EXPERIENCE

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

TECHNOLOGY REQUIREMENTS

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your trainer

AmickyCarol Akiwumi is a serial entrepreneur, consultant, trainer and inspirational speaker with a passion for Stewardship and Justice; helping individuals and organisations to unlock their potential in those areas. Her expertise includes creating bespoke strategies, programmes and tools for capacity building and resource mobilisation, as well as developing high level partnerships with major donors, community groups and business leaders, on four continents. 

Carol is the founder and CEO of Money4YOU, an organisation delivering financial education, entrepreneurship and capacity building training across the world. Carol is a Fellow of the Royal Society of Arts, a member of the Association of Fundraising Professionals USA and a Fellow of the Chartered Institute of Fundraising (CIoF). From 2011 to 2021, she held various roles with the CIoF including Chair of Black Fundraisers UK, Vice Chair of the Board of Trustees and Chair of its Equality, Diversity and Inclusion Committee. She is the host and executive producer of two podcasts:: Four minutes in Fundraising and BonsaïBriefs, and is a highly sought after inspirational speaker and trainer. In 2021, she was awarded an MBE (Member of the British Empire) in the Queen Elizabeth the Great’s New Year Honours List 2021 for services to Financial Education during Covid-19.

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