Designing and Running a Successful Fundraising Event (Practitioner Level) (5-Dec-24)

Events FundraisingCommunity Fundraising
05 December 2024
10:00AM to 04:30PM

Individual Prices

-

Package Type Available To Price
Individual Member Fee All Days Individual Members £199
Non-Individual Member Fee All Days Non Individual Members £257

This indispensable one day course will provide you with the logistical know-how to ensure that your next events run as smoothly as possible, giving you a thorough understanding of what is needed to design and deliver your best fundraising event to date.

Standard Content

Whether you want to raise awareness for your cause, meet new prospects, cultivate relationships with donors, thank loyal supporters or simply raise money for your cause, you need to understand the principles and practices of planning, managing and staging successful and memorable events.

During this course you will cover the key principles of SMART objectives, market evaluation, risk assessment, budgeting, project management, event logistics, delegation and prioritisation, contingency planning, team management, negotiation, and project evaluation. The tutor’s experience in spotting areas for unexpected risks, financial losses and unrealistic costing or pricing, are an invaluable part of the training.

Who should attend?

This course is aimed at individuals who have been working in an Events Fundraising Assistant or Officer capacity for up to one year as well as individuals that want to move into or across from another fundraising discipline. This course is designed for fundraisers looking to develop into any of the following roles: Events Executive and Events Manager.

After attending the course you will be able to
  • Develop and use your own successful event project plan
  • Demonstrate how you will deliver against your project plan
  • Construct a business case for your event using appropriate data to support your case
  • Understand and be able to differentiate between events fundraising and other fundraising techniques
  • Understand the importance of team dynamics and apply team management techniques to help motivate individuals and encourage constructive feedback
  • Evaluate and review your event effectively by looking at event components, results and stakeholder feedback (for example: suppliers, volunteers, sponsors) and identify improvement ideas for your next event

The course was well planned, well structured, informative and useful, and it got us all thinking both strategically and operationally about the work we do, with real-life examples. It was great to meet other Fundraisers and hear about their work. Everyone on the course had great ideas and both group and individual thinking was encouraged. It was useful to touch on budgeting and the fundamentals of justifying costs that go into events, and the event itself.

Louise McCormick, Running Events Co-Ordinator at Epilepsy Action

This course includes four main units, covering:

THE LIVE VIRTUAL TRAINING EXPERIENCE

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

TECHNOLOGY REQUIREMENTS

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your trainer

AmickyCarol Akiwumi is a serial entrepreneur, consultant, trainer and inspirational speaker with a passion for Stewardship and Justice; helping individuals and organisations to unlock their potential in those areas. Her expertise includes creating bespoke strategies, programmes and tools for capacity building and resource mobilisation, as well as developing high level partnerships with major donors, community groups and business leaders, on four continents. 

Carol is the founder and CEO of Money4YOU, an organisation delivering financial education, entrepreneurship and capacity building training across the world. Carol is a Fellow of the Royal Society of Arts, a member of the Association of Fundraising Professionals USA and a Fellow of the Chartered Institute of Fundraising (CIoF). From 2011 to 2021, she held various roles with the CIoF including Chair of Black Fundraisers UK, Vice Chair of the Board of Trustees and Chair of its Equality, Diversity and Inclusion Committee. She is the host and executive producer of two podcasts:: Four minutes in Fundraising and BonsaïBriefs, and is a highly sought after inspirational speaker and trainer. In 2021, she was awarded an MBE (Member of the British Empire) in the Queen Elizabeth the Great’s New Year Honours List 2021 for services to Financial Education during Covid-19.

Members Only Content