Derek Yarnell

Supporter-centric communications

Do your stewardship communications raise funds, or do you treat them as a cost centre? Allow me to audit and/or edit your newsletters, social media and website to ensure you have mastered supporter-centricity, a subtle yet vital aspect of philanthropy

Actionable insights through data analytics

Do you know your retention rates, both for your organization overall, as well as per program area? Do you know which programs bring in your most new donors, or which deliver the most leads to your recurring giving program? Do you regularly analyse supporter behaviour, to optimize communication strategies? Let me help you to segment your audience and deliver tailored communications to maximize results. (And if you do not have a recurring giving program, I can help with that too.)

Campaign planning & continuous improvement

Initial campaign planning, including the creation of a testing-and-learning framework and the identification of key metrics and reporting tools. Post-campaign analysis to develop insights that drive continuous improvement; a relentless commitment to incremental improvement can pay big dividends.

Supporter journeys

Design of supporter journeys, from mapping current process, to identifying desired end goals and the steps and communications that will get you there, to identifying measures of success.

Areas of Expertise:

• Strategy, planning and development
• PR, marketing and promotions
• Digital fundraising
• Individual giving

Contact:

Area: Falkirk County