Managing your Community Fundraising Programme (4-Mar-25)

This course is about managing a community fundraising programme. It includes content related to strategic direction, team target setting, etc. 

Therefore, learners should either be managing a CFR programme or be fundraisers who have been involved in community fundraising for some time and looking to take on a team management/strategic role in the near future.  

We are in a time of change and, for many charities, community fundraising is evolving in how its activities are run – how they are delivered and how people are getting involved. As before, all the benefits of CFR still exist, and your organisation will could be missing out if they do not have a flexible but well-planned and managed community fundraising programme. This is still critical to your organisation's fundraising and overall strategic success and plays a significant role in how your cause and organisation is perceived. This course will help you focus your strategic thinking and planning to benefit your community fundraising programme and assist you to guide and manage your staff team and volunteers effectively and confidently.

• Plan and embed a successful community fundraising programme designed for your organisation considering changes that are happening all around us
• Understand the role community fundraising can play in supporter/donor acquisition
• Use your programme to review, measure and analyse your success in terms of return on investment (ROI) as well as identify the value of Community Fundraising to the organisation as a whole as well as from a non-financial perspective.
• Plan, budget and effectively manage your finances and set objectives and KPIs for staff, volunteers and fundraising groups.
• Consider a wide range of virtual and in-person activities offered under community fundraising and be able to innovate to attract new audiences as well as repeat participators.
• Understand the role of community fundraising within the overall fundraising portfolio recognising the benefits and the importance of staff, volunteers and volunteer roles

• Developing/re-establishing community fundraising and its place in the overall fundraising strategy
• Re-defining community fundraising for your organisation in the current environment
• Benefits to an organisation of having community fundraising
• Consideration of CFR for a local/regional community organisation as well as the similarities and differences with regards to a national/international organisation
• The importance of volunteers and volunteer fundraisers to community fundraising
• Target setting, budgeting and return on investment (ROI)
• Portfolio analysis and planning
• Innovation and developing new CFR products

We run another Community Fundraising course depending on your role and level of experience:

• Community Fundraising for Practitioners - aimed at people actively involved in delivering community fundraising activities. The Practitioner Level course is also more suited to community fundraising managers with a geographical “patch” or a specific area of CFR to manage.