Major Donor Fundraising (Practitioner Level) (19-Aug-24)

Major Donors
19 August 2024
10:00AM to 04:30PM

**FULLY BOOKED** Are you new to major gift fundraising or is your organisation now stepping out more boldly into this type of fundraising?

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Are you new to major gift fundraising or is your organisation now stepping out more boldly into this type of fundraising? If yes, this course will help you and your organisation to establish essential cornerstones, enabling you to become an exceptional major gift fundraiser in a more competitive, GDPR era.

This course looks at successful tried and tested approaches to major gift fundraising, but combines these with the latest thinking and research, enabling you to take away skills and knowledge to get the job done well in any fundraising environment.

The core functions of today’s major gift fundraising are all covered:

Beyond this, it will also get you looking at how important your mindset is to sustainable fundraising success, and give you techniques to help you create powerful authentic relationships. This is an intense, inspiring and motivating course – are you ready to join us?

I will be able to advance in my role with this knowledge going forth and without a course like this there were certain details I didn't know which I will incorporate into getting new ways of funding during the future of my role

Topics covered *
  • Major donor definitions
  • Networking
  • Benchmarking and best practise
  • Relationship building
  • Internal influencing 
  • Supporter experiences
  • Fundraising mindset
  • Cultivation cycles
  • Stewardship
After attending the course you will be able to
  • Establish what a major donor and a major donor gift looks like for your organisation
  • Understand the successful traditional techniques of major gift fundraising and key processes that are used in organisations
  • Describe the new techniques that are step changing success in the sector and what benchmarks are available for you to guide your journey
  • Understand how to identify major donrs for your organisation
  • Describe what you should know about someone before meeting them and what records are appropriate
  • Prepare yourself for meetings that maximise understanding a supporter and sharing your organisation successfully
  • Understand the cornerstones of strong authentic supporter relationships
  • Know who needs to be on board internally to create great supporter relationships
  • Find written and verbal language that works with a wide range of supporters
  • Create meaningful supporter journeys that keep people supporting

This course is designed to run alongside the Major Donor Fundraising - Strategy & Planning and Leadership in Major Gift Fundraising Courses.

*Please note that this course adopts a ‘just in time teaching’ approach. This means that whilst there is core content, specific content will be chosen based on the delegates that attend on the day and some items may be replaced with more appropriate content for people’s backgrounds and interests on agreement with the delegates.

THE LIVE VIRTUAL TRAINING EXPERIENCE

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

TECHNOLOGY REQUIREMENTS

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your trainer

Dr Ikhlaq Hussain is philanthropy and marketing specialist who has raised millions of pounds for good causes. He has worked in fundraising for almost 13 years, in a variety of roles for charities from an international children organisation to a local mental health charity. He was included in the list of the 25 most outstanding fundraisers by Fundraising Magazine in 2018 and was awarded a fellowship by the Chartered Institute of Fundraising in 2019 to recognise his services to the fundraising community. 

Dr Ikhlaq is also an academic with a PhD from the University of Hull and he teaches at Bayes Business School as well as at the University of Chichester. He was previously a trustee of Mind in Harrow and a Mosaic Enterprise Mentor at The Prince’s Trust. He regularly writes and speaks for various sector led media outlets.

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