Content Creation for Fundraisers (16-Sep-24)

Digital MediaDirect MailStrategyMonitoring and EvaluationData, Research and Analysis
16 September 2024
10:00AM to 04:30PM

Individual Prices


Package Type Available To Price
Individual Member Fee All Days Individual Members £330
Non-Individual Member Fee All Days Non Members £390

**NEW COURSE** Today, every fundraising organisation is a publisher. Learn how to grab the attention of your audience, and iterate your content based on feedback.

Standard Content

Today, every fundraising organisation is a publisher. High-quality content gives you an opportunity to and build and maintain a meaningful relationship with your audience. But the process can be overwhelming when you’re publishing case studies, populating your social media feeds, crafting email newsletters, and putting together publications for your donors.

This course will give you a repeatable process for identifying story ideas, developing them into structured content, and then publishing them through the most effective channels. It will cover written stories, visual content, video, audio, infographics and other formats. You will learn how to grab the attention of your audience, and iterate your content based on feedback. Lastly, you’ll be introduced to a range of free tools that help you create eye-catching content.


The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

Technology Requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link

About your Trainer

Alan Rutter is the founder of Fire Plus Algebra, and a specialist in content and communications. With a background in journalism, he previously worked for publishing brands including the Guardian, Time Out, Wired, GQ, Vanity Fair and Vogue. He delivers in-house training for clients including the Arts Council, the Health Foundation, DKMS, the BBC, the Department of Health, the Legal Aid Agency and numerous central and local government departments in the UK. He regularly speaks about data visualisation at events including the Open Data Science Conference and the Øredev developer conference.

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