Professional design elevates a charity's brand image and ensures consistency across all communication materials, including websites, social media, and print collateral. A strong brand identity builds trust, credibility, and recognition among donors and supporters.
A design professional can create visually compelling fundraising campaign materials that capture attention and inspire action. Powerful graphics, layouts, and typography can evoke emotions, tell stories, and convey the impact of a charity's work.
Working with a design expert saves time and resources for small charity fundraisers, allowing them to focus on their core mission. A skilled designer can efficiently create a variety of visuals, such as infographics, presentations, and event materials, enhancing the overall quality and effectiveness of a charity's communications.
Partnering with a creative design professional empowers fundraisers to strengthen their brand, create impactful campaigns, and achieve better results in their fundraising efforts.
Here's our five top tips for working with a designer or other creative professional, to help you get the most of the partnership:
- Make sure that copy has been signed-off by relevant teams before you send it to the designer
- Allow plenty of time for reviewing and collating amends
- Agree with the designer the timings and know how many rounds of amends you have available
- If you have multiple pieces of content that are all connected, send them as one brief so the artwork is consistent across all the pieces
- Start your project in plenty of time so that you and the designer are not rushing.
We have created a briefing template that you can use when working with designers and creatives. Download the template and get started with your creative project today.