Gen Z - Engaging the Next Generation of Donors (1-Jul-25)

Relationship BuildingSupporter Stewardship
01 July 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £330
Non-Individual Member Fees All Days Non Members £390

As we look to a new generation of donors, it is now more important than ever for charities to align their understanding of what drives and engages donors and prospects.

Standard Content

Fundraising is being reshaped by Millennials and Gen-Z. The next generation of donors promises to be the most significant group in history — shaping our world and our sector in profound ways.

With a younger generation starting to disrupt the ‘traditional’ ways of philanthropy, is your organisation ready to embrace the change?

This course was interesting and informative. I gained useful insights into Gen Z and how I can approach the next stage of my fundraising strategy. It is so important to start engaging with Gen Z fundraisers and I feel that I now have a solid basis of understanding in how to do that.

By the end of the course participants will be able to:
  • Understand the shift in our donors’ profiles and how to adapt to this change in cohort
  • Recognise what charities and your specific organisation must do strategically to evolve with these new donors
  • Value the opportunities and challenges which come with this new generation of donors and solutions to capitalise on these opportunities and/or overcome challenges
  • Understand the world of a GenZ donor, their values, and philosophies
  • Create impactful NextGen donor engagement and stewardship programmes
  • Know how to not only successfully target NextGen donors, but also how to expertly cultivate these relationships
What's covered in this course:
  • Why there will be a shift in our donors’ portfolio and their profile
  • Who the NextGen are
  • What the sector needs to do strategically to evolve with this new generation of donors
  • Understanding this donor cohort, motivations and challenges
  • How charities can set out to create/evolve a robust and forward-thinking engagement strategy for future donors
  • Learnings, opportunities, and challenges in regard to our Next Generation of donors
  • How to target the next generation of donors
  • How to create an engaging, impactful donor programme for NextGen donors

About your trainer

Lynda Harwood-Compton

Lynda is a skilled trainer and coach, specialising in philanthropy, corporate partnerships and trusts fundraising as well as prospect research.

Lynda is an award-winning, innovative and published global fundraising leader, with 18 years’ experience in the charity sector. She has her own international fundraising consultancy, Latch Fundraising, and has a track record of leading global fundraising teams to consistently achieve and exceed their fundraising targets.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

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