Member Resource: New research on why people donate and what stops others

08 March 2024
13 minutes
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Insight from a research survey will prove useful to fundraisers

As part of the Chartered Institute of Fundraising’s commitment to helping fundraisers to grow giving for charities of all sizes up and down the country, in partnership with Opinium, we polled 2,000 people on their motivations and attitudes towards charitable giving. The report features useful insights for fundraisers, both for practical day-to-day activities and for planning fundraising activities.

The findings in Opinium’s report start to answer some of the most pressing questions our members have about why and how people donate to good causes.    

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