Trustees have a key role to play in ensuring that their organisation’s approach to fundraising is in keeping with its purpose, values and culture. A successful fundraising programme is pivotal in securing the resources a charity needs to deliver its objectives and ensure long-term financial sustainability.
Excellent fundraising is about much more than simply raising money. As one of the most visible aspects of a charity’s work, fundraising activity represents your charity’s values, which set the tone for your public image and brand. Sometimes fundraising activity can unfortunately be disconnected from the rest of the organisation’s activities. Trustees have an important role to play bringing the different parts of an organisation together under a shared approach.