Diploma in Fundraising - Virtual Delivery (Starting 25th March 2025)

This unit examines the definition, evolution and role of direct response, individual giving behaviour, direct response planning, testing, fundraising media, e-fundraising, the online communications mix, best practice and cost structures and the characteristics of effective fundraising websites.

This unit looks at forms of major gifts, the principles of prospect research, the institutional readiness, systems and processes to support major gift fundraising. In addition to this the categories and characteristics of capital campaigns will also be studied. This will include use and content of feasibility studies and monitoring and evaluation as well as the current trends of legacy giving, legacy solicitation methods, joint promotions and the role of third-party partners.

This unit explores the forms and motives of support, CSR, organisational giving behaviour and relationship development. It will look at the management of payroll giving in the overall fundraising mix, identification of needs appropriate for grant support and the difference between restricted and unrestricted funds. It will also examine reporting requirements and organisational behaviour.

This unit develops your understanding and skills. We will explore core issues for effective, evidence based and outcome/impact-orientated leadership. Areas such as motivation at work, performance appraisal retention of staff and leadership will be examined. The module also explores reasons, methods and characteristics of an effective appraisal systems, volunteer recruitment and retention. It also examines volunteer induction and training, key volunteer legislation, reasons for volunteer attrition and strategies to prevent this.