Developing In Memory Fundraising (25-Jun-26)

25 June 2026
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £207
Non-Individual Member Fee All Days Non Individual Members £272

In memory giving is a meaningful way for supporters to honour the life of someone special while supporting a cause that matters to them.

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In the UK charity sector, it typically involves donations made in someone’s memory, often at the time of death through a variety of activities which will be covered in this course. 

The income potential of in memory giving is significant. It is one of the most resilient and sustainable forms of voluntary income, generating hundreds of millions of pounds for UK charities each year. Importantly, its value extends well beyond the initial donation. Many in memory supporters go on to give repeatedly over several years, take part in events, leave a gift in their will or become regular donors, making lifetime value notably high. 

Who should attend?

This course ideal for those working in fundraising, supporter care, marketing, digital, legacy and community teams. It supports anyone shaping bereaved supporter experiences, developing in memory income and long-term relationship building. 

Benefits for you and your organisation

Investing in an effective in memory fundraising programme helps charities build deeper, more compassionate relationships with supporters at a sensitive time. With the right stewardship, charities can grow long-term income, strengthen supporter loyalty, and create a fundraising approach rooted in empathy, trust, and lasting impact. 

Topics covered in this course
  • Donor motivation  
  • In-memory activities to engage and support those who are grieving, while raising income for your cause 
  • Supporter journeys that are developed with the bereaved in mind. 
  • In memory storytelling 
Learning outcomes

By the end of this course you will be able to: 

  • Explain donor motivation including the psychology of in memory giving 
  • Design and deliver effective in-memory fundraising activities  
  • Implement appropriate supporter journeys, incorporating sensitive communications aimed at donors who are bereaved. 
  • Produce compelling supporter messaging and creative copy. 

About your trainer

Gill Jolly FCIOF(Dip)

Gill has a background in psychology and over 30 years' experience in the charity sector working as a fundraiser, manager, director and trainer of fundraisers and support teams with a wide variety of sizes and types of organisation. She runs her own consultancy and works with not-for-profit organisations across the UK and Europe providing a wide range of bespoke fundraising and management consultancy services. Gill has worked with the IoF since 2000 delivering fundraising’s professional qualifications and leading courses on strategy, management and implementation.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

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