AI for Fundraisers: An Introduction to AI Tools (15-May-25)

Digital Media
15 May 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £343
Non-Individual Member Fee All Days Non Individual Members £413

In this one-day course, we will guide you through some of the key considerations of utilising AI in your organisation, provide an overview of some of the popular AI tools and describe how you might use them to support your fundraising efforts.

Standard Content

This course will also discuss the ethical, privacy, and organisational considerations around AI use.

An excellent, informative and engaging training. I'm now enthusiastic to use AI to both improve efficiency in my work, in more creative ways to maximise engagement through visual imagery and commanding text and in sharing what I've learned with my colleagues.

Surya Campbelll, Trust Fundraiser at The Karuna Trust

Who should attend?

This course is designed for anyone who is working in a charity or fundraising role looking to explore the use of AI in the workplace. Charity professionals who are responsible for administration, content generation, or fundraising would benefit from attending this course.

Benefits to you and your organisation

This course is designed to empower confidence in your knowledge to utilise AI tools in your daily work. It will provide a comprehensive overview of the opportunities AI presents, introduce you to a range of tools which can help save time and improve efficiency, and encourage you to consider the appropriateness of AI adoption in your organisation.

What’s covered in this course?
  • What AI is and the differences between generative and predictive AI
  • Examples of how AI has and is being used in the charity sector
  • Ethical and organisational considerations for using AI
  • Designing prompts for generative AI
  • Opportunities to test generative AI tools for a variety of common tasks
Learning Outcomes

By the end of this course, you will be able to:

  • Describe what AI is and its potential impact on our future
  • Identify AI tools that could be useful for your fundraising or organisation
  • Consider the ethical and privacy implications of using AI
  • Apply a selection of prompts to effectively use generative AI tools
  • Create a piece of written fundraising material using an AI tool

We also offer a range of courses covering digital fundraising.

 

About your Trainer

Emma Bryant MCIOF(Dip)

Emma is a freelance charity consultant, trainer, and speaker specialising in digital fundraising and marketing.

Emma holds both the Diploma in Fundraising and Certificate in Fundraising from the Chartered Institute of Fundraising and is a tutor for the Chartered Institute's Certificate in Fundraising Online course, and formerly a tutor for the Institute for Sustainable Philanthropy’s Certificate in Fundraising Copywriting, and the US-based Fundraising Standard course.

Prior to going freelance, Emma worked for world-leading fundraising academics, Prof. Adrian Sargeant and Prof. Jen Shang for eight years delivering fundraising educational courses and supporting the dissemination of knowledge from the team’s various bespoke research projects for international organisations. She has led and delivered fundraising programmes for local, national, and international charities, held Trustee positions, and is a current member of the Chartered Institute's South West Committee.

Emma enjoys being outside, from hiking to paddleboarding, or exploring the UK in her self-converted campervan.

Emma also delivers some of our Digital Fundraising courses.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Technology Requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link. 

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