Corporate Fundraising (Practitioner Level) (6 & 7-Feb-25)

Corporate Partnerships
06 - 07 February 2025
10:00AM to 04:30PM

You will develop the relevant knowledge, skills, techniques and confidence to enable you to successfully research, negotiate and manage corporate partnerships.

Standard Content

You will develop the relevant knowledge, skills, techniques and confidence to enable you to successfully research, negotiate and manage corporate partnerships.

Who should attend?

This course is designed for participants who are new to corporate fundraising (CFR) but have a minimum of one year’s work experience in fundraising (in either a paid or voluntary capacity).

Benefits for you and your organisation

This course will help  you to feel confident to win and manage corporate partnerships for your charity and to maximise the benefits from each relationship.

Learning outcomes
  • Understand the general principles of corporate fundraising and the corporate environment
  • Use a range of fundraising mechanisms appropriate to corporate fundraising
  • Understand and apply methods and best practice for managing the core CFR mechanisms
  • Use research methods relevant to CFR and have knowledge of appropriate sources of information
  • Apply practical tools to help you develop new business including presentations and written proposals
  • Understand the basic legal and tax issues relevant to corporate fundraising
  • Understand how to manage corporate relationships effectively within your organisation
What's covered in the course

Day 1

  • General principles of corporate fundraising
  • Code of Fundraising Practice
  • The range of corporate fundraising mechanisms
  • The corporate environment
  • The range of research tools
  • Sources of information
  • New Business
  • The role of the first meeting

Day 2

  • Managing corporate fundraising mechanisms
  • Charity of the Year
  • Payroll Giving
  • Sponsorship
  • Presentations and written proposals
  • Legal and Tax issues

There will also be a short piece of homework to be completed on the evening of Day 1

We have another Corporate Fundraising course on offer, depending on your role and level of experience.

 

About your trainer

Jo O’Sullivan MBA, BA, MCIOF

Jo has worked with charities large and small for over 20 years, starting at the NSPCC and working as a fundraising director at regional, national and international charities, including the NHS, the heritage sector, churches and RMHC.  During this time Jo has designed and implemented fundraising strategies which tripled income (including a major gift of £28million), developing the charities’ profiles and re-designing their fundraising structures in the process. She is now passionate about helping charities to evidence the impact they make so that they can attract increased funds to help them to grow and to enable fundraisers to progress to their full potential through targeted training and development.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

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