Inclusive Communications for Fundraising Masterclass (30-Jan-25)

Equality, Diversity and Inclusion
30 January 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £330
Non-Individual Member Fee All Days Non Individual Members £390

*NEW COURSE* This course will help you to develop the relevant knowledge, skills, techniques and confidence to audit, re-calibrate and design inclusive communications for your fundraising. This course will also cover best practice approaches for inclusive charity communications.

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Who should attend?

This course is designed for anyone who contributes to or is responsible for marketing and communications within their charity. Senior charity professionals who oversee or lead a marketing and communications team would especially benefit from attending this course.

Benefits to you and your organisation

This course is designed to empower confidence in your knowledge and skills on identifying and designing inclusive communications.

What's covered in this course?
  • Inclusive communications, what it is and what it is not.
  • Codes of Practice and what we can learn from them for inclusive communications
  • De/Humanisation theories and their relationship to inclusive imagery
  • Designing for inclusive imagery: multi-dimensional and intersectional design concepts.
  • Towards a framework for inclusive fundraising communications.
Learning outcomes

By the end of this course you will be able to:

  • Identify the foundation of inclusive communications
  • Demonstrate how to create best practice communications for fundraising appeals.
  • Recognise and apply humanisation frameworks to fundraising appeals
  • Apply frameworks to create inclusive imagery
  • Identify the key elements for shifting towards an integrated and authentic approach to inclusive communications

About your trainer

Dr Haseeb Shabbir

Haseeb’s research on inclusive imagery and ethical communications has been published in leading academic journals including the Journal of Advertising, Journal of Advertising Research, Journal of Macro Marketing, Journal of Business Ethics and he sits on the editorial boards of the Journal of Philanthropy & Marketing and the Journal of Non-

Profit and Public Sector Marketing. Dr Shabbir’s 2014 review of racial imagery in contemporary British ads was one of the largest such reviews at the time and he has since spoken at numerous not for profit and corporate marketing platforms on inclusive communications.

Haseeb has also been a diversity officer throughout most of his academic career and has served on a number of campus-wide EDI committees.

Haseeb manages the world’s only MSc in Charity Marketing and Fundraising at the Charity Effectiveness Centre at Bayes Business School. He has served as a member of the Chartered Institute of Fundraising’s Senior Academy team for the past ten years and has been co-responsible for the design and delivery of the Certificate, Diploma and Advanced Diploma qualifications.

THE LIVE VIRTUAL TRAINING EXPERIENCE

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

TECHNOLOGY REQUIREMENTS

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.

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