Digital Fundraising - Planning and Strategy (17-Feb-25)

Digital MediaStrategy
17 February 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £330
Non-Individual Member Fee All Days Non Individual Members £390

In this one day digital fundraising strategy course, we will explore a variety of processes and tools to help you develop a strategic plan for your digital fundraising activity.

Standard Content

Whilst many charities now embrace digital tools and platforms, determining where to invest time and resources, and how to connect platforms, online and offline approaches for the greatest impact, can remain a challenge.

This course draws on a variety of marketing techniques applied to the charity and fundraising context to help fundraising staff understand how to optimise their use of digital tools and plan activity effectively.

Exploring your existing skills and resources, organisational goals and objectives, as well your target supporter groups, you will work through a set of steps to help you structure an approach that will refine and organise your digital planning to achieve your desired outcomes.

You will leave with an understanding of the key actions you need to take to plan and deliver your digital strategy for the coming months, and some tips and advice to save time and increase reach.

I thought the course was excellent. It has given me the confidence and tools to be able to set out analysis of our in-memory landscape and to also build a persuasive argument to convince budget holders. I think it's great that the course finishes with you making an action list to hold yourself accountable and make yourself reflect on what you have done.

Daisy Board, Senior Legacy & In-Memory Executive at Shelter

What is covered in this course?

  • Using marketing theories in the digital fundraising context 

  • An internal audit of skills and resources 

  • Your goals and objectives relating to digital/fundraising activity 

  • Your supporters, and where they are online 

  • Content planning 

  • Digital strategy  

  • Tools and resources  

  • Utilising data for decision making

Who should attend?

This course is designed for people who may have some experience of digital marketing and/or fundraising but perhaps do not have a solid digital plan or strategy in place at present, or who are finding they are being reactive rather than proactive in their digital fundraising activity. You may be new to digital fundraising and have taken our ‘Digital Fundraising - Getting Started’ course, and looking to develop your knowledge further.

The course includes content related to digital fundraising, donor relationship management and objective-setting, therefore learners should either be in a fundraising role, or able to influence others to develop a cohesive digital fundraising strategy and plan. 

Learning outcomes

By the end of this course, you should be able to:

  1. Consider which tools would be appropriate for your organisation 

  2. Describe the types of data needed for your digital fundraising activity 

  3. Understand when a cross-channel approach would be beneficial  

  4. Source research and information to inform your practice 

  5. Plan digital fundraising activity for the next 3-12 months 

The Live Virtual Training Experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

Technology Requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your Trainer

Emma Bryant Dip(MCIOF) is a freelance charity consultant, trainer, and speaker specialising in digital fundraising and marketing.

Emma holds both the Diploma in Fundraising and Certificate in Fundraising from the Chartered Institute of Fundraising (CIOF) and is a tutor for the CIOF’s Certificate in Fundraising Online course, and formerly a tutor for the Institute for Sustainable Philanthropy’s Certificate in Fundraising Copywriting, and the US-based Fundraising Standard course.

Prior to going freelance, Emma worked for world-leading fundraising academics, Prof. Adrian Sargeant and Prof. Jen Shang for eight years delivering fundraising educational courses and supporting the dissemination of knowledge from the team’s various bespoke research projects for international organisations. She has led and delivered fundraising programmes for local, national, and international charities, held Trustee positions, and is a current member of the CIOF’s South West Committee.

Emma enjoys being outside, from hiking to paddleboarding, or exploring the UK in her self-converted campervan.

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