Digital Fundraising - Getting Started (22-Jan-25)

Digital Media
22 January 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member 2024 Fee Held Until 31.12.2024 All Days Individual Members £330
Non-Individual Member 2024 Fee Held Until 31.12.2024 All Days Non Individual Members £390

In this one day course, we will explore the digital landscape and its relevance to fundraising.

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There’s no escaping the growth in digital opportunities for charities and fundraisers, and with digital giving growing year on year, charities need to offer a mix of online and offline fundraising opportunities in order to remain competitive. But with so many options available, knowing where to invest time and resources in digital can be a challenge.

This course will help you navigate the digital landscape and understand the relevance of a variety of digital tools and platforms to your fundraising activity. From tools to help you engage with your audience (such as social media and email marketing providers), to services that help you solicit donations, we will look at which can be used at each stage of your fundraising cycle and how they can be used successfully alongside offline fundraising methods. You will leave with an understanding of which digital options would be best for your charity, and a selection of examples, tools, and practices you can use to kickstart your digital fundraising activity. 

The course is essential for understanding digital fundraising, tools and techniques that can be used. The trainer's knowledge, enthusiasm, and dedication to helping participants to understand the topic is impressive. I would wholeheartedly recommend it as a "must-attend" course.

Mladenka Majeric MCIOF(Cert), Fundraising and Non-Profit Management Consultant at AMDG

What is covered in this course?
  • Getting started: what the digital landscape looks like
  • How digital marketing relates to fundraising
  • Common tools and platforms to support fundraising
  • Integrating digital into your existing fundraising activity
  • Understanding the best platforms for your charity
Who should attend?

This course is designed for people who are new to digital fundraising and have limited knowledge and experience of online tools, but may have experience in a variety of offline fundraising methods. The course includes content related to digital marketing, acquisition, stewardship and donor journeys, and therefore learners should either be in a fundraising role, or able to influence others to integrate digital approaches into more traditional fundraising.

Learning outcomes

By the end of this course, you should be able to:

  1. describe the various elements that make up the digital mix for fundraising, 
  2. explain why organisations need to embrace digital methods for fundraising,
  3. consider how you can combine your offline and online fundraising approaches,
  4. reflect on the most relevant tools for your organisation,
  5. understand where to look for additional sources of inspiration and information.

We offer a range of courses covering digital fundraising and AI.

 

About your Trainer

Emma Bryant MCIOF(Dip)

Emma is a freelance charity consultant, trainer, and speaker specialising in digital fundraising and marketing.

Emma holds both the Diploma in Fundraising and Certificate in Fundraising from the Chartered Institute of Fundraising and is a tutor for the Chartered Institute's Certificate in Fundraising Online course, and formerly a tutor for the Institute for Sustainable Philanthropy’s Certificate in Fundraising Copywriting, and the US-based Fundraising Standard course.

Prior to going freelance, Emma worked for world-leading fundraising academics, Prof. Adrian Sargeant and Prof. Jen Shang for eight years delivering fundraising educational courses and supporting the dissemination of knowledge from the team’s various bespoke research projects for international organisations. She has led and delivered fundraising programmes for local, national, and international charities, held Trustee positions, and is a current member of the Chartered Institute's South West Committee.

Emma enjoys being outside, from hiking to paddleboarding, or exploring the UK in her self-converted campervan.

Emma also delivers some of our other Digital Fundraising and AI courses.

The live virtual training experience

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.

Technology requirements

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

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