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Benchmarking fundraising performance: Why it matters and how to do it well
Benchmarking fundraising performance: Why it matters and how to do it well
LeadershipStrategySupporter StewardshipData, Research and Analysis
Benchmarking helps you to compare your performance, gain invaluable insights into your strengths and weaknesses, justify investment in new income streams, and track market trends over time. This data-driven approach allows you to identify areas for improvement, set realistic targets, refine your strategies and make your fundraising more effective.
This article from THINK explains how benchmarking helps, what we should be benchmarking, things to watch out for and how to implement it in your team.