How your privacy policy helps build trust with supporters

10 July 2024
3 minutes
Relationship BuildingSupporter StewardshipGovernance and Compliance
Standard Content

It might not be the first thing that comes to mind, but one of the most important factors in giving people the confidence to donate to your charity is your privacy policy.

Suzanne Lewis
Suzanne Lewis
Founder and Managing Director, Arc Data

Trust that a charity is going to spend donations wisely is, as we know, essential for encouraging support in the first place. But what’s just as important for potential supporters is feeling that they can trust a charity to look after their data, and understanding how you will use it and why.

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