Fundraising lotteries are a compelling solution for charities seeking to diversify their income streams with minimal upfront investment. In a webinar we hosted with Gatherwell and The Giving Machine, the speakers outlined how charities of all sizes can successfully implement weekly lotteries to generate reliable, unrestricted income.
The sector faces persistent challenges with traditional funding sources becoming increasingly competitive and time-consuming to access. While grant applications grow more complex and donor acquisition costs rise, Richard Morris from The Giving Machine observes that some people still have disposable income – they're simply spending it differently. "There's still people walking around with Costa Coffee," he notes, highlighting that money exists but in different places than where traditional fundraising has targeted.