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From players to pledgers: The hidden legacy potential in gaming programmes

From players to pledgers: The hidden legacy potential in gaming programmes

12 August 2025

Raffles and LotteriesLegacy FundraisingStrategySupporter StewardshipData, Research and Analysis

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New insight reveals that lottery and raffle supporters can be six times more likely to leave legacy gifts, offering charities a powerful yet underutilised pathway to future income.

At Convention 2025, three fundraising experts presented compelling evidence for what many in the sector has long suspected: supporters who engage with charitable lotteries and raffles represent some of the strongest legacy prospects available to organisations today.

Jordan Miller-Hughes from Navigator, Stuart McCoy from DM Insight, and George Collins from CFP delivered data-driven proof that gaming programmes offer far more than immediate income—they can be pipeline to transformational future gifts.

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From players to pledgers: The hidden legacy potential in gaming programmes

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