Working with a fundraising agency can be hugely beneficial for UK charities, helping you access skilled fundraisers, specialist expertise, and local insight that can strengthen your campaigns. However, partnering with third-party agencies also brings important responsibilities. Charities must carry out thorough due diligence, ensure all activity remains compliant with the Code of Fundraising Practice, and provide legally required solicitation statements when paid fundraisers engage the public. This guidance outlines what to consider when selecting an agency, agreeing contracts, setting KPIs, and monitoring performance to ensure fundraising is safe, ethical, and effective.

Often a charity will want to partner with a fundraising agency to carry out public fundraising campaigns or undertake telephone fundraising calls.

Working with a fundraising agency can bring many benefits: they have skilled and experienced fundraisers who can carry out fundraising on your behalf; have local knowledge and insight of areas; and can provide advice and expertise on how to carry out a great fundraising campaign. But there are responsibilities that come with working with agencies. Charities have to undertake due diligence and need to ensure all fundraising carried out in their name is compliant, including providing solicitation statements to donors where required.

Where fundraisers are paid to carry out public fundraising (apart from being employed directly by the charity) it is a legal requirement that they provide a ‘solicitation statement’ to members of the public to make it clear they are being paid, the organisation/agency that is receiving money, and the method by which the fundraiser’s remuneration is to be determined.

Go to the Fundraising Regulator’s Code of Fundraising Practice section on Working with Third Parties

Review the rules around Solicitation Statements


You might be interested in...