You don't need a professional crew or a big budget to make powerful fundraising films. Here's what the experts at The Saltways want every charity communicator to know.

Adding video to your email can increase click-through rates by 300%. It's one of the most powerful tools available to fundraisers for connecting with supporters, communicating impact, and inspiring action — and thanks to the camera in your pocket, it's more accessible than ever.

That was the starting premise for a practical skills session run by The Saltways, a production company founded specifically to help charities create high-quality video content without requiring either a big budget or a film crew. Co-founders Peter Butler (a documentary maker) and Helen Nichols (a former charity fundraiser) shared their framework for making professional-standard films using nothing more than a smartphone.

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