Understanding soft opt-in for fundraising marketing
The Data (Use and Access) Bill makes it easier for charities to contact existing supporters by e-mail and text message. Find out what you need to know.
How to Talk About CEO Pay in Charities: Guidance for Fundraisers
Fundraisers are often the first to receive questions from supporters about how charities set CEO and senior staff pay, making clear and confident communication essential for building trust.
As public interest in charity spending grows, fundraisers need to explain why professional leadership is vital, how salaries are determined responsibly, and how these decisions ultimately strengthen impact for beneficiaries.
This guide provides practical advice to help you respond to supporter concerns in a transparent, reassuring and accessible way, ensuring every conversation contributes to a positive donor experience.
Fundraisers are on the front-line, speaking to the public about good causes, making the case for support, and providing a great experience for people through our fundraising. Part of this is responding to the questions and concerns that people might have so that they have all the information they want and can feel that their money is going to be used in the best way for the cause they have given.
An area that does get attention is how much charities pay their senior staff and in particular Chief Executives. Fundraisers, often working with comms teams, may well be the ones that need to answer those questions, from existing or potential supporters. This short guide provides some thoughts and ideas about how fundraisers can respond in the right way to deliver an excellent supporter experience.
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