Leading Stewardship (Management Level)
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18 August 2026 10:00am - 4:30pm
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Online
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Training Courses
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EVT-10088
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Current
Stewardship is one of the most difficult areas of fundraising to define and complex areas to deliver effectively and consistently across in an organisation. Creating a supporter experience that is seamless and memorable involves almost every area of your organisation and takes empathy and vision to deliver it well. Because advocacy and leadership is so crucial to shifting behaviours in an organisation, this course will also help you to explore your strengths and to know how they play out in your leadership style and the impact they have on the stakeholders you need to engage.
Course Fees
Please note, the discounted individual member rate is a benefit of individual membership not organisational membership. If the attendee does not hold an individual membership, then please select the non-individual member rate. Please click here to see more information about all the different types of membership.
Key Information
This course has been designed specifically for people who are leading on the supporter experience or supporter stewardship across their team, department or organisation. It will cater for all fundraising specialisms and help delegates to co-ordinate with wider organisational teams for success. You do not need to be in a senior role, but you should be seen by your team to be leading or championing stewardship.
Sector standards show that attracting new supporters to your work can be 5-7 times more expensive than keeping them, so not only does stewardship keep income higher it keeps the need for recruitment expenditure lower. The impact on your fundraising can be remarkable and yet with time and short term financial constraints we often de-prioritise standout experiences for our supporters. We worry about the cost, whether it is appropriate, find it hard to keep up with the many relationships we might manage and struggle to find the time to really think outside the box.
This course will take you through the financial argument for investing in stewardship, show you how it can be measured and help you to take a fresh look at the systems that may be helping or hindering you. It will also explore the importance of culture, how to influence behaviour and at the innovations happening across sectors.
- The importance and facilitation of stewardship in fundraising organisations
- The development and implementation of a successful stewardship programme for your organisation
- How to create internal buy-in for your stewardship programme and bring others within your organisation on the stewardship journey
- What other teams can do to support stewardship across the organisation
- Advocate for the significant positive impact stewardship can have on your fundraising
- Redefine stewardship for the new era of fundraising
- Develop systems for appropriate and consistent stewardship across your organisation
- Identify roles those across your organisation can play to elevate the impact of stewardship
About your trainer
The live virtual training experience
The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:
- Zoom platform learning environment
- Interactive engagement with the trainer and peers
- Group discussions and exercises
- Real-life case studies and examples
- Ample Q&A opportunities throughout the sessions
Technology requirements
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.