How to work with a photographer, with a template

14 June 2024
Relationship Building
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This is part of our collection of resources aimed at small fundraising teams, individual fundraisers and small charities. Produced by the Chartered Institute and our expert partners.

For small charities, working with a professional photographer can significantly enhance the impact of their communications and fundraising campaigns. Here's our tips and a template for producing a brief for a photographer.

Why work with a professional photographer?

Visual storytelling is a powerful tool to convey a charity's mission, values, and impact, and professional photography can effectively communicate these messages to potential donors and supporters.

High-quality images can capture the essence of a charity's work, showcasing the people, projects, and communities they serve. These visuals can evoke emotions and create a stronger connection between the audience and the cause, inspiring them to take action.

Professional photographs can also elevate a charity's brand and credibility, enhancing their reputation among stakeholders and the public. Consistent, well-produced images in marketing materials, websites, and social media platforms demonstrate a charity's commitment to excellence and professionalism.

Lastly, professional photography can contribute to the success of fundraising efforts by creating compelling images that appeal to donors' emotions and motivate them to support the cause. A strong visual narrative in campaign materials can increase engagement, promote sharing on social media, and ultimately lead to more donations.

Investing in professional photography can provide numerous benefits for small charities, from strengthening their brand identity to boosting fundraising results. By leveraging the power of visual storytelling, small charities can amplify their impact and achieve their mission more effectively.

Our top tips and a template

Here are our four top tips for working with a photographer. We have created a template for briefing a photographer which contains all the things you need to think about when you're working with a photographer, to get the most out of your photoshoot. 

If you need a template for briefing a photographer, please download the document below.

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