The Importance of Annual Audience Insight Gathering

01 February 2024
5 minutes
StrategyRelationship BuildingSupporter StewardshipData, Research and Analysis
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In November the Chartered Institute of Fundraising held a webinar in partnership with Salesforce, titled Innovative Approaches to Fundraising: Strategies for Success.

Attendees from charities and partners discussed how charities need to keep up to date with understanding their audiences, and how audience insight should shape the products and communications offered.

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