The Chartered Institute of Fundraising (known as IoF at time of publication) has been coordinating an effective system for charities and agencies in public fundraising which includes mystery shopping programmes, joint work with local councils across the UK, and a new self-certification programme to facilitate and improve excellent fundraising
The report shows that last year 864,500 people signed up to give a direct debit following a conversation with a public fundraiser, raising millions of pounds for good causes. It also shows that standards in fundraising are improving year on year and reflects how the work of the IoF and its members delivers contributes to a system of excellent fundraising in the UK.
Key findings from the research include:
- Door-to-door fundraising continues to be an effective way of connecting supporters with causes, with 365,000 sign-ups by direct debit in 2017/18.
- 93,500 people signed up to a monthly gift through street fundraising last year.
- Private site fundraising has a profound impact on giving levels, with a total of 406,000 supporters signed up to monthly direct debit donations in 2017/18.
- 92% of local authorities believed their Site Management Agreement had been either very effective or effective.
- 71% of organisations who are part of the Self-Certification Programme have said that it has improved their understanding of compliance issues and they would recommend the programme to others.
Dominic Will, IoF Trustee and joint Managing Director of HOME Fundraising:
Alex Xavier, Director of Membership, Compliance and Professional Development said: