Prize-led fundraising: trends and insights

14 February 2024
8 minutes
TelephoneDigital MediaRaffles and LotteriesFace to Face FundraisingDirect MailStrategyRelationship BuildingSupporter StewardshipMonitoring and EvaluationDigital Integration
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Prize-led fundraising, where people donate in return for a raffle ticket, a lottery ticket or the chance to win a prize, remains a cornerstone of many charities fundraising portfolios. Through the pandemic when other fundraising practices were severely impacted, prize-led fundraising kept many of its donors and held steady for many charities.

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