How to write a top-notch fundraising job advert, with a template

14 June 2024
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This is part of our collection of resources aimed at small fundraising teams, individual fundraisers and small charities. Produced by the Chartered Institute and our expert partners.

Lucy Hardy
Lucy Hardy
Senior Research Manager, CharityJob

If you work in a small charity and you need to grow your fundraising team, writing a good job advert will help you attract the talent you're looking for.

A strong job advert is the gateway to reaching top fundraising talent, and your charity’s first impression on potential candidates. Struggling to get started? Here are seven simple steps, and a template for you to download and use.

1. Tell readers what your charity is passionate about

Begin your job description with your organisation’s vision and goals to inspire readers from the very start. Use powerful, positive language to convey the importance and impact of the work you do.

For example: “At Embracing Minds, our mission is to champion neurodiversity and create a world where every mind is valued, celebrated and empowered.”

2. What does your charity do and why is it great to work there?

Next, give an overview of your charity’s key projects and the support and services you provide. You may also want to include a short description of the workplace and culture. This is your sales pitch - keep it succinct and impactful. Consider adding a motivational question to draw in prospective candidates.

Here’s an example: “Each year, we work in partnership with hundreds of organisations and businesses to foster best practices that champion inclusivity. With our helpline and comprehensive training opportunities, we provide unwavering support to neurodivergent individuals throughout their working journeys. We take pride in our forward-thinking, open and transparent approach, making a tangible difference in the lives of those we serve. Are you ready to join our passionate team as we embrace the power of neurodiversity together?”

3. What's the role and its impact?

Charity candidates want to make a difference. In a sentence or two, give an overview of the role, what’s exciting about it and how it contributes to the charity’s mission.

For example: “As Fundraising Officer, you’ll play a vital role in securing funding for our two core programmes aimed to support those at risk of criminal exploitation and increasing uptake in education, employment and training.”

4. Practical details

List essential practical information here. Be as clear as possible and be upfront about whether you may close the ad early. And remember to use the CharityJob Salary Checker to benchmark your salary against sector standards.

For example:

5. What are the responsibilities?

Next you should summarise the post holder’s key tasks. It might help to focus on what they’ll do in a typical day or week, key projects and working relationships. Write in bullets and don’t list every single responsibility, just the most important ones. Use second-person pronouns (i.e. ‘you’) to help the reader imagine themselves in the role.

Here’s an example: “What you’ll be working on:

6. What are the requirements?

Specify the skills, behaviours or personal characteristics needed for the role. But stick to the essentials and avoid asking for years of experience or qualifications unless they’re absolutely vital. These are poor predictors of job performance and can put capable candidates off applying, reducing inclusivity.

For example: “This job is for you if…

7. Any additional important information

For example, if you have an EDI policy or you want to encourage people who may not match all the criteria to apply, you should mention that here. You may also want to provide an expected timeline for getting back to candidates.

Some final tips

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