The most important source of voluntary income for charities comes from donations given by individuals. People give in many different ways, and charities have many different techniques and strategies to inspire individuals to give their support including direct marketing, advertising, and face-to-face fundraising. Donations from individuals can be given as one-off off gifts, regular monthly payments, legacy gifts left in a will, or a major donation.
The range of activities and ways that charities can fundraise with individuals is very varied. The way a charity decides to fundraise will depend on many factors including their size, cause, history, and geographic location – there is no ‘one-size fits all’ answer.
This section provides guidance on how to carry out different forms of fundraising from individuals, with links to regulatory standards and further resources.
The Chartered Institute of Fundraising runs a compliance programme for charities and agencies that carry out public fundraising on the street, door-to-door, by telephone, and on private sites - including mystery shopping activities and an accreditations scheme.