Enclosures in direct mail packs can take a variety of forms. These might include incentives to encourage donations, inserts that demonstrate the work of the charity or thank you gifts.
Used well, they can be an effective tool for fundraising, awareness-raising and supporter engagement. Poorly used, they can provoke a negative reaction from recipients; raising concerns that funds have been used carelessly, or concerns over environmental wastage. This can pose a reputational risk to the organisation and wider sector.
If you're including enclosures, you must be able to demonstrate that the purpose of the enclosure is to enhance the message and/or the emotional engagement in the cause, rather than to induce donations out of a feeling of guilt or embarrassment. Avoid including enclosures that might be difficult to deliver or cause inconvenience for the recipient.
Always consider the safety of any enclosures and their environmental impact, encouraging recipients to recycle where possible.